Kariusdx.com

Improving Karius site with a search filter redesign.

Context

Timeline
12 Weeks
My Role
Visual UX Designer
Responsibilities
Visual Concept Development
Interactive Design
Design System
Web Accessibility
Kariusdx.com offers an array of resources including a constant stream of recent clinical data and a comprehensive interactive list of pathogens that the Karius Test detects.Karius is a life sciences company leveraging next-generation DNA sequencing and empowering doctors with a test that detects and helps diagnose thousands of infectious diseases. In 2022, Karius selected Aleph for a complete site redesign and rebuild in support of their rapid growth as an early-stage startup. Our work focused on making massive improvements to performance, SEO and the usability of high-value features.
Key Objectives
Improve search engine performance, turn visitors into prospects, effective information hub and order tests online.
User Needs
Updated tools for managing both content and their search engine presence.
Initiative Ideas
Brand consistency, prominent search feature.

Impact

We have maintained a fantastic relationship with the client, and the client invited us to a project at his new company. 

Getting to Know Karius

week 1-2
Discovery (Content Review, User Research, Personas)
We received key performance metrics from Karius’s marketing and research teams to optimize page speed and enhance Core Web Vitals for the existing site. In addition, Supreme, an SEO agency, provided an in-depth competitive analysis covering core page content, navigation, and keyword recommendations.

These comprehensive documents included brand assets, style guides, mockups, as well as qualitative research materials like user interviews. The discovery meetings, along with existing documentation that outlined the challenges and opportunities identified by the Karius team, enabled me to visually assess the Karius website and its competitors, while also identifying and documenting common personas and user journeys.
A site map for a new site

Balancing Human Connection and AI Innovation: Crafting Karius’s Brand Identity

week 3-5
Design (Moodboards, Concept Development)
We worked closely with the Karius marketing team and project manager to refine the site map. For our mood boards, we delved into blending technology and human connection through data visualization and humanistic images.

During the concept development phase, we aimed to strike a balance that reflects Karius's brand essence of human connection and innovative AI technology, ensuring a harmonious blend without leaning too heavily towards one aspect over the other.

After several meetings with the clients, we received feedback emphasizing the need for users to immediately recognize they're on the Karius website upon landing. Home page concepts were developed to convey the patient's story while maintaining alignment with the current brand. Additionally, I created an illustration symbolizing the connection between DNA and the ladder.
Moodboard variations we presented to the Karius team
We also ventured into new visual concepts for the homepage, spurred by unclear feedback during meetings and stakeholder disagreements.
The approved homepage concept

Making a search feature more prominent

week 6-9
Prototype (Clinical Data)
The clinical evidence page now features a prominent search feature and adopts a more strategic approach to highlight the top 5 publications. The updated design includes an auto-populating feature in the search bar, which simplifies searching as it assists with spelling difficult pathogen names.
The Clinical Evidence page 
The Karius Test page

Making a search feature more prominent

week 10-12
Interactive Prototype (Case Study)
We were also tasked with creating an interactive case study, but due to constraints in time and budget, the designs did not progress to the development phase.
Clinical Applications case study mobile version
Clinical Applications case study desktop version

Looking Back

Despite the evolving approach and scope of this project, we adhered to our timeline and successfully delivered the project on schedule. Moving forward, we can address this issue by maintaining clearer communication with clients to define project timelines more firmly.
Nonetheless, the new homepage has a modern and sleek corporate aesthetic, accentuating themes of liquid biopsy, genomics, and AI. It offers convenient access to critical information such as clinical evidence and pathogens pages

Feel free to reach out for a full PDF case study of my work or just to connect!

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