We received key performance metrics from Karius’s marketing and research teams to optimize page speed and enhance Core Web Vitals for the existing site. In addition, Supreme, an SEO agency, provided an in-depth competitive analysis covering core page content, navigation, and keyword recommendations.
These comprehensive documents included brand assets, style guides, mockups, as well as qualitative research materials like user interviews. The discovery meetings, along with existing documentation that outlined the challenges and opportunities identified by the Karius team, enabled me to visually assess the Karius website and its competitors, while also identifying and documenting common personas and user journeys.