Rebranding Karius with Improved Search Filters

We received key performance metrics from Karius’s marketing and research teams to optimize page speed and enhance Core Web Vitals for the existing site. In addition, Supreme, an SEO agency, provided an in-depth competitive analysis covering core page content, navigation, and keyword recommendations.

These comprehensive documents included brand assets, style guides, mockups, as well as qualitative research materials like user interviews. The discovery meetings, along with existing documentation that outlined the challenges and opportunities identified by the Karius team, enabled me to visually assess the Karius website and its competitors, while also identifying and documenting common personas and user journeys.

We worked closely with the Karius marketing team and project manager to refine the site map. For our mood boards, we delved into blending technology and human connection through data visualization and humanistic images.
‍
During the concept development phase, we aimed to strike a balance that reflects Karius's brand essence of human connection and innovative AI technology, ensuring a harmonious blend without leaning too heavily towards one aspect over the other.

After several meetings with the clients, we received feedback emphasizing the need for users to immediately recognize they're on the Karius website upon landing. Home page concepts were developed to convey the patient's story while maintaining alignment with the current brand. Additionally, I created an illustration symbolizing the connection between DNA and the ladder.

The clinical evidence page now features a prominent search feature and adopts a more strategic approach to highlight the top 5 publications. The updated design includes an auto-populating feature in the search bar, which simplifies searching as it assists with spelling difficult pathogen names.

We were also tasked with creating an interactive case study, but due to constraints in time and budget, the designs did not progress to the development phase.

Despite the evolving approach and scope of this project, we adhered to our timeline and successfully delivered the project on schedule. Moving forward, we can address this issue by maintaining clearer communication with clients to define project timelines more firmly.

Nonetheless, the new homepage has a modern and sleek corporate aesthetic, accentuating themes of liquid biopsy, genomics, and AI. It offers convenient access to critical information such as clinical evidence and pathogens pages