At times the client raised concerns about our brand uplift, leading to pushbacks. During a pivotal discovery design sprint, we addressed the question, "What could potentially cause this project to fail?" The client mentioned that disapproval from C-level executives could be a significant obstacle. To mitigate this risk, we proactively involved the C-level executive of Helix in a broader design review, a step we should have insisted on earlier in the approval process.
The second challenge arose when Helix's in-house product team made design system changes close to the launch date, while we were aligning with their system. This highlighted the dynamic nature of a product team's design system, prompting the realization that a distinct system should have been established for the marketing website. However, a positive outcome was Aleph's provision of a new CMS, enabling clients to adapt content and design elements more flexibly as circumstances evolve.
