10+ years of refined design sensibility

I help organizations turn complex, early-stage ideas into clear brands and digital experiences that people can understand, trust, and connect with. I’m most energized by making a founder’s vision tangible before it has fully found its language. I uncover the core challenge, then give it form through distinctive identities, scalable design systems, and data-led visual stories that create clarity and make people care.

At Aleph, a San Francisco web design and development agency, I lead the brand, build the systems that keep the work coherent, and design proposals and presentations that help win new clients. I work at the intersection of creativity and technology, using AI-augmented workflows to broaden exploration and move more effectively from idea to execution.

Trained in graphic design, interaction design and photography at California College of the Arts, I bring both systems thinking and visual sensitivity to my work. I design across branding, marketing, web, and product experiences, with a focus on clear intent, thoughtful interaction, and visually rich solutions. I also collaborate closely with frontend development to bridge design and implementation, resulting in clearer specifications and stronger design decisions.
View my resume

Here’s what my past teams have to say about working with me

"While her work ethic and talent as a designer are superlative, she brings just as much joy to us daily via her unceasing empathy, positivity and calm in all situations."

- Matt Glaser, CEO and Founder at Aleph Incorporated

"Sony is talented at both designing within the parameters of already-existing brand guidelines as well as forging ahead with innovative new concepts and ideas for projects where design starts from scratch..."

- Amanda Tusing, Senior Web Developer at Aleph Incorporated

"I was so impressed with her ability to hit the ground running, take on ambiguous creative tasks, and create visually compelling, on brand, and technically accurate material for our group."

- Connie Yee, Product Manager at LinkedIn, Former Deep North Project Manager

"Sony is thoughtful, smart, hard working, and passionate about the work at FWD.us, not only did she create high quality social graphics, pdfs, and webpages; she also inspired us so much with her creativity and kindness."

- Xiaoxiao Zeng, Product Manager at Rewiring America, Former Design director at Fwd.us

Connect with me!