Leveraging Generative AI & Interactive Experiences to Rebrand Aleph Site

To foster alignment within the Aleph team, particularly with the founder/CEO, Matt Glaser, we organized a series of in-person and online meetings. These sessions focused on discussing personas, sitemaps, conducting comparative analysis, and drawing inspiration from similar agencies offering comparable services.

We explored the philosophical roots of Aleph's brand by studying the works of Argentine writer Jorge Luis Borges. His idea that 'The Aleph is a lens for viewing the world from many angles, without distortion' resonated with Aleph's ethos. This philosophy shapes Aleph's approach, emphasizing diverse perspectives in client interactions and projects. 
‍
Drawing on Borgesian principles, we curated visual inspiration, typography, color palette, and developed concepts that reflected our team's vision.

We conducted regular design meetings with the development team to ensure that our designs, especially the interactive prototypes were practical and easily implementable.

We conducted regular design meetings with the development team to ensure that our designs, especially the interactive prototypes were practical and easily implementable. While it's still early to fully assess the impact of the Aleph.dev website redesign, the team's expectations “if we build it, it will come” regarding new client acquisition was unrealistic.

We understand that a new brand and website alone don't guarantee new client acquisitions. We recognize the importance of strategic marketing and outreach efforts to sustain our operations effectively.