Creating Marketing Collateral that Converts Leads for Deep North

Deep North, an AI computer vision startup, specializes in analyzing consumer behavior in physical spaces. As the sole designer on the marketing team, I handled diverse projects and consistently met tight deadlines.

In 2020-21, during Deep North’s rebranding, I developed on-brand illustrations, data visualizations, and a scalable PowerPoint system for sales and investor decks, reducing production time. I also collaborated with an offshore product team to design mobile and tablet-optimized analytics dashboard for B2B retail clients, delivering a solution that balanced visual appeal with technical precision to effectively meet client needs.

Please note that in 2024, Deep North rebranded and is now known as Strata Vision.
Timeline
Total 6 months
Internship (3 months, 2020) turned into a Contract role (3 months, 2021)
My Role
Visual Designer
Responsibilities
Visual Concept Development
Illustration
Marketing Collateral
Presentation Design
Photo Editing
Trade Show Booth Design
Product UI Design
Credit: Goodthings

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