Creating Impactful Marketing Collateral for Deep North
Timeline
3 months, Internship turned into a Contract role
My Role
Visual Designer
Responsibilities
Visual Concept Development Illustration Presentation Design Photo Editing Trade Show booth Design Product UI Design
Deep North, an AI computer vision startup, specializes in analyzing consumer behavior in physical spaces. As the sole designer on the marketing team, I handled diverse projects and consistently met tight deadlines.
In 2021, during Deep North’s rebranding, I developed on-brand illustrations, data visualizations, and a scalable PowerPoint system for sales and investor decks, reducing production time by 60%. I also collaborated with an offshore product team to design a tablet-optimized analytics dashboard for B2B retail clients, delivering a solution that balanced visual appeal with technical precision to effectively meet client needs.
Please note that in 2024, Deep North rebranded and is now known as Strata Vision.
