Site redesign with a Search Filter improvement

Read the Case Study

Context

Timeline
12 Weeks (launched on Oct 11, 2022)
Design Contributors
Sony Maharjan
Jason Herring (Director)
Responsibilites
UX/UI
Concept development
Design system

Kariusdx.com offers an array of resources including a constant stream of recent clinical data and a comprehensive interactive list of pathogens that the Karius Test detects.
Karius is a life sciences company leveraging next-generation DNA sequencing and empowering doctors with a test that detects and helps diagnose thousands of infectious diseases.

In 2022, Karius selected Aleph for a complete site redesign and rebuild in support of their rapid growth as an early-stage startup. Our work focused on making massive improvements to performance, SEO and the usability of high-value features.
Key Objectives
Improve search engine performance, turn visitors into prospects, effective information hub and order test online.
uSER NEEDS
Updated tools for managing both content and their search engine presence.
initiative IDEAs
Brand consistency, prominent search feature.

On October 11, 2022, we successfully launched the Kariusdx.com. We have maintained a fantastic relationship with the client, and the client invited us to a project at his new company.

Process

Discovery + Requirements
We initiated in-depth Zoom meetings with the Karius team to gain insights into the Karius brand, including its history, technology, competitors, unique selling points, influencers, and target audience.
Worked closely with the Karius marketing team and project manager to refine the site map.
Concept Development
During the concept development phase, we aimed to strike a balance that reflects Karius's brand essence of human connection and innovative AI technology, ensuring a harmonious blend without leaning too heavily towards one aspect over the other.
MOOD BOARDS
For our mood boards, we delved into blending technology and human connection through data visualization and humanistic images.
dESIGN DIRECTIONS
We also ventured into new visual concepts for the homepage, spurred by unclear feedback during meetings and stakeholder disagreements.
After several meetings with the clients, we received feedback emphasizing the need for users to immediately recognize they're on the Karius website upon landing. Home page concepts were developed to convey the patient's story while maintaining alignment with the current brand. Additionally, I created the illustration symbolizing the connection between DNA and the ladder.
Search  (Week 2 / Cycle 2)
Clinical data
The clinical evidence page now features a prominent search feature and adopts a more strategic approach to highlight the top 5 publications.
Pathogen list
The updated design includes an auto-populating feature in the search bar, which simplifies searching as it assists with spelling difficult pathogen names.
Interactive clinical case study
We were also tasked with creating an interactive case study, but due to constraints in time and budget, the designs did not progress to the development phase.

Despite the evolving approach and scope of this project, we adhered to our timeline and successfully delivered the project on schedule. Moving forward, we can address this issue by maintaining clearer communication with clients to define project timelines more firmly. Nonetheless, the new homepage has a modern and sleek corporate aesthetic, accentuating themes of liquid biopsy, genomics, and AI. It offers convenient access to critical information such as clinical evidence and pathogens pages.

Next Project
Leveraging Generative AI and Interactive Experiences to Rebrand Aleph Site

sonymaharjandesign@gmail.com

Always down to collaborate in interesting projects when I have the time. Let's get in touch!

© 2024 Sony Maharjan