Aleph Inc.
UX/UI Designer
Full time
2022 to Present
- Elevated the brand identity with enhanced interactive content for Helix, a genomics and life sciences company, by creating a marketing website tailored specifically for the B2B audience. Designed website components and iteratively incorporated Helix team feedback and recommendations using Figma. Ensured design handoff to Aleph internal developers by meticulously documenting, ensuring quality assurance, and offering constructive suggestions for change. Collaboratively built out modular page views and components for use within a Sanity (CMS), and demonstrated progress weekly to the clients.
- Conducted user research collaborating closely with Karius, a clinical diagnostics company. Worked with the marketing and design team to ideate, create modular web page components, improve design systems and craft accessible user flows within a user-centered design process.
- Led the redesign of the Aleph Inc. website using concept development experimenting with generative AI visuals and integrating with rapid prototyping interactive experiences. Developed user personas, user flows, wireframes, and high-fidelity user interface prototypes for responsive web design and multiple platforms using Figma. Actively collaborated in marketing strategy and increased the brand presence. Strategized and influenced the project manager, design director and CEO of Aleph on crafting pitch deck proposals and social media collateral. Created comprehensive documentation of design processes, brand guidelines, and design systems. Educated the Aleph design and engineering team on new interface guidelines and design patterns.
Deep North
Visual Designer
Contract
Oct 2021 to Dec 2021
- Collaborated with the product/UX and sales/marketing teams to design an analytics dashboard focusing on retail verticals.
FWD.us
UX /UI Designer
Contract
July 2021 to Dec 2021
- Used design thinking methodology and collaborated with the product manager to transform the internal team vision into a high-fidelity clickable prototype.
- Used Sketch to create user flow, information architecture, wireframes, and final clickable prototypes.
- Created on-brand digital marketing collateral for social media and infographics in Sketch and Adobe InDesign. Tested platform compatibility and resolved any issues prior to publishing on Twitter, Instagram, Facebook.
- Documented project process, status, and timeframe in Google Slide for stakeholder communications and meetings.
TBD* at CCA
Graphic Designer
Internship
Sep 2020 to Nov 2020
- Collaborated with local nonprofit organizations to design brand extension marketing collateral and social media infographics in Adobe Creative Suite.
- Met with clients in an iterative process to review, edit, and approve materials.
Deep North
Visual Designer
Contract
July 2020 to Sep 2020
- Designed sales presentations on Microsoft Powerpoint for C-level executives. Extended the brand with custom illustrations, data visualization, sales enablement collateral including metric sheets and brochures in Adobe Creative Suite.
California College of the Arts
Bachelor's
Graphic Design
2018 -2021
City College of San Francisco
Associates
Arts & Humanities
2017 -2018
UX
Heuristic Evaluation
Research
Strategy
User Personas
Information Architecture
Usability and A/B Testing
User Flow
Storyboarding
UX Writing
Journey Mapping
Accessibility
Design Patterns
Design Processes
Branding
User Interface Design
Graphic Design
Typography
Illustration
Responsive Design
Image Editing
Motion Graphics
Iconography
Composition & Layout
Color Theory
Tools
Figma
HTML
CSS
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Illustrator
Webflow
Framer
